We believe every woman deserves a vibrant, joyful life.

But sometimes, poor health can hold you back.

Whether it’s binge eating or cravings, stubborn weight gain or fatigue, these behaviours and symptoms can be overwhelming, keeping you in a perpetual state of discomfort and despair. Not to mention, stuck.

And that’s no fun! Especially when there’s a delicious and empowering way out.

Living and believing in wellbeing.

As a woman who knows the power of wellbeing (and has lived, breathed and studied it for decades), I’m determined to help as many women as possible to heal their bodies and reclaim their health.

Meet our founder, Tori Vallen

Dear beautiful soul, 

My name is Tori, and my calling is to educate, inspire and empower women towards vibrant health.

I help women get to the bottom of their health issues, so they can stop battling their bodies and start living with joy. 

Using evidence-based, holistic principles, I help my clients understand the root cause of their chronic health issues and support them to build nourishing dietary and lifestyle habits that are delicious and easy. 

By digging deeper into your everyday choices, exploring behaviours like binge eating, habitual snacking, cravings and other forms of self-sabotage, and by practicing deep listening to your body, you can shift patterns, make permanent change and HEAL.

With me as your accountability coach, health professional, and food-savvy friend by your side, there’s no limit to what you can achieve. 

From simple and delicious nutrition advice to weight-loss strategies that won’t leave you famished, Joia provides comprehensive coaching for women who want to create a body and a life they love. 

Are you ready to stop battling your body and start living with joy?

Let’s have a chat. I’d love to learn more about what’s going on for you.

Tori X

Your journey to wellness


First, I listen

Our time together is dedicated to you. I offer health coaching with heart for a body you love. Your story is important, so tell me what matters to you: what you want out of life and what gets in the way. I’ll be listening.


… Then create a 
personalised program

1:1 health coaching is 100% cutomised. I take your lifestyle, your goals and your confidence in the kitchen into account. Maybe you need speedy recipes, or an exercise plan you don’t dread. Constantly snacking? We’ll devise strategies to target the root cause rather than relying on willpower alone. Your program is as unique as you are, and moves at the pace you’re comfortable with, for results that stick.


We track your progress

At Joia, we’re fans of staying in touch. Not just because we like you, but also to track your progress. Rather than cracking the whip, we offer compassionate feedback and total flexibility. If something isn’t working, we’ll tweak it. Hit a roadblock? We’ll find a way around. Most importantly, you’ll have clarity on your progress and goals – and that’s the best motivation.


Upgrade your 

I set you up to succeed by upgrading your skills. Knowing how to manage stress, how to get organised, how to master your psychology, and how to perform those small, daily habits that add up to transformation is often overlooked in other coaching programs. Not at Joia! Transformation comes through education.


And celebrate 
your success

No matter how small, we celebrate every step in the right direction. By creating a culture of care, positivity and joy, I help you maintain momentum – and pass it on. After all, your health journey will inspire others, including your nearest and dearest, and contribute to a healthier world. Now, that’s something to celebrate!